Category: Uncategorized
-
When Temu entered Pakistan in late 2024, it launched an all-out digital advertising blitz and dangled prices so low they seemed implausible, convincing millions of consumers they could “shop like a billionaire.” Within months, the platform had hooked buyers, squeezed local competitors, and driven a surge in downloads. But, as with most offers that appear…
-
The Competition Commission of Pakistan (CCP) has recommended that the Pakistan Telecommunication Authority (PTA) ban e-commerce platform Temu, in what is being described as one of the most significant regulatory interventions in the country’s digital commerce sector. The move comes amid mounting complaints from local business groups and consumer rights advocates that Temu’s entry into…
-
In a market where price once dictated loyalty, Pakistan’s digital shoppers are starting to re-evaluate their choices. Over the past few weeks, a dramatic shift has been underway. Temu, once known for its ultra-low prices and viral appeal, has lost its pricing edge, and with it, a key part of its consumer base.Recent taxation changes…
-
There’s a certain kind of brand that doesn’t just enter the market quietly. It storms in, hijacks every screen in sight, blasts neon sale banners in your face, and sets up camp in your brain. That, in a nutshell, was Temu. You didn’t discover Temu. Temu discovered you. You could be googling your cousin’s wedding…
-
The possibility of a trade war, once a looming threat, is now a stark reality. US tariffs have been enacted, sending ripples across global economies, with Asian markets finding themselves at the epicentre of the turbulence. For traders and investors, managing this volatile new reality requires three things: a keen understanding of the immediate impacts,…
-
When Temu entered the Pakistani market, it arrived with the ambition of a tech giant on a mission to disrupt. With a flood of ads across TikTok, Facebook, and Instagram, the platform promised rock-bottom prices, cashback games, and deals that created a sense of urgency for shoppers across the country. For a brief moment, it…
-
The digital landscape in Pakistan has undergone a monumental transformation over the past decade. With rapidly increasing internet penetration and mobile connectivity, traditional media is swiftly making way for a vibrant ecosystem of digital publications. This shift isn’t just about how we consume news; it’s fundamentally reshaping the entire digital marketing arena in Pakistan, creating…