When Temu entered the Pakistani market, it arrived with the ambition of a tech giant on a mission to disrupt. With a flood of ads across TikTok, Facebook, and Instagram, the platform promised rock-bottom prices, cashback games, and deals that created a sense of urgency for shoppers across the country. For a brief moment, it…

The digital landscape in Pakistan has undergone a monumental transformation over the past decade. With rapidly increasing internet penetration and mobile connectivity, traditional media is swiftly making way for a vibrant ecosystem of digital publications. This shift isn’t just about how we consume news; it’s fundamentally reshaping the entire digital marketing arena in Pakistan, creating…